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teamlolirock:

bertrandtodesco:

BACK TO 2011 !
the creation of LoliRock - part 1 : IRIS genesis

In may 2011, the producers at Marathon Media (newly Zodiak Kids) asked to a bunch of designers to draw IRIS, a teenage alien princess with ice/crystal power, for the project “MAGICAL GIRLS”.
The first picture is the result of my test. the fashion reference sure was “le blog de Betty” ! and I wanted a dark hair heroin to change from the blonde heroin everlasting cliché. I tried pop and girly colors like Katy Perry. I made a blonde version, though, cause I did KNOW the producers will exclusively like a blonde. reference is Little J (Taylor Momsen, not a Pretty Reckless gothic punk yet) from the tv series “GOSSIP GIRL”. you know the rest : they picked the blonde one. And they were passionate about star shape in the eyes. At this stage of the development, we were no longer only two designers shortlisted.
Then, i was asked to create princess/rockstar outfit. But first, I fell in love with a pic of Blake Lively wearing a green dress (later I was told that green isn’t a good color in the girl’s merchandising industry. and the heroin had to be blonde with blue eyes and wear pink…). I introduced here the idea that Iris should have a magical alien pet (maybe a cat like in Sailor Moon) that could always be with her, transformed into a keyring plush attached to her bag. the character of Amaru was born.
While searching colors, i tried pink hairs for fun. and loved it ! so I suggested to make different steps for hair transformations, with a colored strand when rockstar. That leads us to the fact we had to separate the rockstar thing from the magical-princess-warrior thing.
Princess-like big dress is great for a toy but it will be a pain in the ass in an animation process. I proposed then an other kind of magical-warrior-princess outfit. and tried some magical accessories, with FX :-)
With this last drawing, the producers chose me to be the character creator on the “MAGICAL GIRLS” project !

Bertrand, main character designer, is currently working on a series of post to tell you all about the origins of Lolirock’s character design. Here’s the first one, enjoy ! ;)

(via teamlolirock)